Amazon Events

Launched a 0-1 event and group platform for over 1.5M+ global employees.

+41%

Event impressions

Event registration

+36%

Project Overview

Amazon has over 15k internal corporate events and over 258k site events happening every year. Employees rely on posters, flyers, word of mouth to learn about an event which caused the lacking of awareness & high administrative work. As a solo designer, I designed and launched a 0-1 event and platform across web and mobile, to help 1M+ employees discover and RSVP to events, and admins to create/manage events efficiently, and foster an engaging workplace at Amazon.

Timeline

5 months, Sep 2024 - Feb 2025

Role

Design Lead, UX Research

Team

Product, Engineering, Central design team

Problems & Solutions

We surveyed over 7k corporate and ops employees alongside 12 deep-dive user interviews to understand the current pain points.

Problem 1

Low event awareness

→ A digitized event experience on Amazon AtoZ for discovery and signups

Problem 2

High administrative cost

→ Streamline event creation and management with AI

Problem 3

Event success remains unmeasured

→ Support feedback mechanism to measure the success of event

Amazon has over 15k internal corporate events and over 258k site events happening every year. Employees rely on posters, flyers, word of mouth to learn about an event which caused the lacking of awareness & high administrative work. As a solo designer, I designed and launched a 0-1 event and platform across web and mobile, to help 1M+ employees discover and RSVP to events, and admins to create/manage events efficiently, and foster an engaging workplace at Amazon.

Interested in learning more?

Due to confidentiality agreements, only a summary of this project is shown. Please reach out for a detailed discussion.

Next: Amazon Career Profile

Amazon Events

Launched a 0-1 event and group platform for over 1M+ global employees.

+41%

Event impressions

Event registration

+36%

Project Overview

Amazon has over 15k internal corporate events and over 258k site events happening every year. Employees rely on posters, flyers, word of mouth to learn about an event which caused the lacking of awareness & high administrative work. As a solo designer, I designed and launched a 0-1 event and platform across web and mobile, to help 1M+ employees discover and RSVP to events, and admins to create/manage events efficiently, and foster an engaging workplace at Amazon.

Timeline

5 months, Sep 2024 - Feb 2025

Role

Design Lead, UX Research

Team

Product, Engineering, Central design team

Problems & Solutions

We surveyed over 7k corporate and ops employees alongside 12 deep-dive user interviews to understand the current pain points.

Problem 1

Low event awareness

→ A digitized event experience on Amazon AtoZ for discovery and signups

Problem 2

High administrative cost

→ Streamline event creation and management with AI

Problem 3

Event success remains unmeasured

→ Support feedback mechanism to measure the success of event

Interested in learning more?

Due to confidentiality agreements, only a summary of this project is shown. Please reach out for a detailed discussion.

Next: Amazon Career Profile